The power of a simple user interface
What sets the two apart?
UI design, or User Interface, covers every practice aimed at refining the user interface, as the name suggests. The design naturally has to match what the user expects.
UX design, or User Experience, focuses on how ergonomic the website feels. In other words, UX design revisits the structure and reliability of the site so navigation stays smooth and easy to follow.
Why do they matter so much for a website?
A website has to be pleasant, ergonomic and clear. UI and UX design must both beautify the site and optimize the visitor's experience.
- On average, visitors spend 2 minutes and 17 seconds on a website.
- 68% of users leave a site because of a poor user experience.
- Since the arrival of HTML5, UI design has become more essential than ever on mobile.
Grow your company's image
A well-crafted website reflects a company's commitment and credibility. Beyond carrying your message and helping the site capture attention with ease, UI and UX design are decisive in growing your business.
Good design is what makes your customers remember you.
And a good agency like ours knows how to show you the way.
"Good design is actually far harder to notice than bad design, in part because good designs fit our needs so well that they become invisible."
What makes good design, in three criteria?
The definition of successful design varies from one person to the next. Still, here are three core criteria that define design done right:
- The visitor enjoys the experience on the website and is sure to come back.
- The website is instantly recognizable thanks to its unique design.
- Successful design lasts for years and stays anchored in the minds of regulars.
"We don't know where to start."
That is almost certainly why you ended up here. Veltech has supported dozens of companies, each a leader in its field, in putting the right design in place. Today we are still here for our clients, and we are proud of it.
Whoever you are, you may well be our next client. Questions? Get in touch.
