Insights on influencer marketing
Reliable, fast and relevant
As social media has taken center stage in everyday life, a new kind of public figure has emerged: influencers.
Their content resonates deeply, earning them millions of followers. It is that very "influence" that leads brands to call on them to grow a product, a service or an entire brand.
What does influencer marketing set out to achieve?
One figure deserves your full attention: 40% of an influencer's followers are likely to make a purchase after a single post.
- Influencer marketing is built to lift your sales.
- It lets you target a clearly defined audience.
- It gives your brand image a serious boost.
How do you spot an influencer?
An influencer is usually recognized by their follower count, but just as much by the relationship they nurture with their community.
It is worth remembering that celebrities are "natural" influencers. Reaching them is rarely easy. That is exactly where Veltech steps in to help you collaborate with the personality of your choice.
"Influencer marketing has quickly established itself among the most effective digital levers for companies and brands."
Which influencer should you choose?
Beyond celebrities, who sit at the very top of the influencer scale, there are three further tiers. Influencers are ranked according to the size of their community.
- Nano-influencers: followed by 500 to 5,000 people.
- Micro-influencers: followed by 5,000 to 30,000 people.
- Macro-influencers: followed by 30,000 to 700,000 people.
"Fine, but how do we actually reach them?"
Nano-influencers are the easiest to approach. Things get trickier with the three other tiers (four, counting celebrities): these profiles receive hundreds, sometimes thousands, of messages every single day.
The solution? Get in touch and let us handle the rest. The influencer of your choice will be knocking at your door.
