Marketing

Instagram, the masterpiece of digital marketing

Written byLova Rakotonindrina
Instagram, the masterpiece of digital marketing

Instagram: far more than just another social network?

For businesses, Instagram is a genuine goldmine. By rolling out more and more features tailored to B2B needs, Instagram makes it possible to reach a large audience at a low cost.

Every day, more than 200 million users visit at least one business profile. Instagram also boasts the highest engagement rate of any social platform, four times higher than Facebook.

Instagram can directly impact your business

Did you know that Instagram can sway users' decisions to buy a product or a service?

  • More than 80% of consumers are influenced by Instagram.
  • The feed and its content weigh heavily on their decision.
  • 90% of users follow at least one brand.

A picture is worth a thousand words

On Instagram, that saying is both true and provable. The platform's visual power lets companies showcase their product or service exactly as it deserves.

The more creatively your company presents its products and services, the greater their impact on your audience.
Remember: a single story can point you toward success.

"Your Instagram page effectively becomes your company's digital business card."

The Instagram figures worth remembering

Instagram is an affordable, reliable way to boost a brand's image. Here are a few figures worth keeping in mind about this one-of-a-kind network:

  • 49% of French internet users are on Instagram.
  • 77% of active users are under 40.
  • Users spend an average of 53 minutes on Instagram.
Let us guide you through your first steps

Many companies have chosen us to shape their social marketing strategy. We will help you set up a professional profile that is reliable, high-performing and appealing to your audience.

You will see results within the very first weeks. Get in touch.

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