Collaboration - 12LUNES
Bespoke streetwear shop, in four languages
Veltech designed and developed the new website for 12LUNES, a French streetwear brand born of the night. The former shop has been replaced by a bespoke website, live since November 2026 at 12lunes.fr and 12lunes.com, in French, English, German and Spanish.
A grid-based shop, designed like a night-time journal: a 3D moon that changes from a crescent to a full moon as you scroll, 3D T-shirts that you can rotate, and lookbooks that read like chapters. Blog posts and lookbooks are created using the Veltech CMS, and every old URL leads to its new page.
The site is delivered with its analytics in place: a minimalist consent banner, audience tracking even without cookies, and 12LUNES’ sales figures since 2020 consolidated in the Manager.
4
Languages
32
Product pages
0.951 s
To view a page
Visual identity - An identity that comes alive at night
Logo
Palette
Ink
#111111
12LUNES purple
#5100D1
Light grey
#F2F2F2
White
#FFFFFF
Typography
Poppins
- Medium
- ExtraBold
ABCDEFGHIJKLM abcdefghijklm 0123456789
Direction
« The night as a playground. »
- Streetwear
- Night
- Drops
- Lookbooks
